|Selected Key Questions:
What is the project’s context and the relevant
What is the core project vision?
What are the key business drivers?
What is the strategy and distinct project positioning?
Who are the target clients, and how can they be
best attracted and served?
Which strategy and concept best integrates all
circumstances and business objectives?
What are the key program elements?
What is the optimal usage mix and how do the
various program elements best exploit synergies?
Which elements drive commercial viability?
What is the appropriate project sizing and staging?
How should the main components be specified?
What are the key requirements & guidelines for the
development design planning?
How are those program elements best realized and
functionally allocated in the given site conditions?
What operating performance can be expected?
What are the necessary operational considerations?
What is the approximate budget and derived
investment need, how attractive is the investment
How to go to market and run the project?