Integrated Shopping-Tainment Destination, CIS

Project Characteristics:

  • Needed to identify synergetic solution between entertainment area and existing mall
  • Shopping-tainment (for adjacent mall): amplify and compound sales, longer visiting durations
  • Theme park as anchor destination
  • Synergistic additional attraction elements and plaza village (with retail, F&B, and play)
  • Integration of conferencing and entertainment (“confertainment”)
  • Integration of edutainment facilities for additional visitor pull and differentiation
  • Winter attractions for year-round operations

Maxmakers Role (Business Planning):